Equifax is a leading consumer credit reporting agency in North America. Looking for an innovative way to showcase Equifax's Canadian business-to-business solutions, Soft Gravity in partnership with FUSE Marketing Group developed a parallax scrolling animated website. This mesmerizing technology makes EquifaxB2BSolutions.ca a pleasure to navigate and fun to use.
Developed for use on tablets, laptops and desktops, the user has full control of the animation by simply using gestures on an iPad or scrolling with a mouse. The amount the user scrolls determines the movement of each of the 42 animations, giving the website a free-flowing feeling that makes the information easily accessible and captivating to view. While swiping or scrolling allows the user to navigate the website, there is also the option to use buttons along the right-hand side to view each page. Utilizing these buttons still cycles through the animations and gives the user the ability to go directly to certain information.